I am so glad I learned this skill, so that I can help businesses tell stories about what makes them special, about what they do the best.
The best thing about this work is that I get to learn about lots of interesting small businesses in the Bay Area and the great things they are doing for their clients.
The process we use in writing these stories is very helpful for the business owners.
Often times, they have a hard time setting themselves apart from other businesses providing similar services or products. The process we use to find the best stories to tell forces the business owners take the time and think about how they are best serving their clients.
I think in a small way, this process helps the small business owner better understand their business and their clients. This then allows them to target their marketing as well as their interactions with the public, and they become more effective at promoting what they do best.
It helps them learn how to find the people who are looking for them.
So, they get two benefits: they get the actual stories they can use in many different ways and they gain a deeper understanding of why they are in business.